Connecting Music to What Your Supporters Care About: YOU
Music has a unique place within our civilization. It can be the focus of undivided attention, or a backdrop to nearly any experience we can imagine. It has the power to uplift, sooth, envigorate, energize, relax, rejoice...and many professionals in a variety of fields think- heal.

One thing is certain - music is often tied to memories, emotions, places and people - and just a few notes of a song can instantly connect us to those feelings. The ability of music to transform the human experience is what Project Playback is all about.

How Can Our Group Help Sell CDs?
Music has a quality that most marketers long for: it can quickly hit a tipping point. Coupled with today’s internet, email, mp3 players and more, fans of music can spread the word quickly. Your supporters may not be as likely to tell all of their friends about a donation they’ve made, but they WILL tell others about music they love and enjoy- especially if it is related to something they care about.

Contrary to popular belief in the digital generation, traditional music sales (CDs) continue to account for over 90% of the music market. Interestingly, however, consumers are not discovering new music via the radio or record stores as before.

Instead, research indicates that they rely upon movies, television, the Internet, and word-of-mouth recommendations to introduce them to new music. Studies completed by the National Association of Record Merchandisers indicate people in the 25-55 age group in particular, would purchase more new music if “they only knew what to buy”.

The Power of Your Connection
With less time, and more and more marketing messages daily, the average consumer simply doesn’t know where to begin. For that reason, non-traditional music sellers are filling in this niche. Starbucks, clothing retailers and more are finding big success marketing music to their loyal customers. Trends show that more and more consumers see the offering of a limited number of music products as an active endorsement from a company or business they already trust.

Why Sell Music?

• Something new in fund raising!
• Connects your supporters with something creative, healthy and lasting
  (versus cookies, candy or other premiums)
• Catalog nature - allows year round fundraising / annual New Release Campaigns
• Easy to implement - Project Playback handles orders, fulfillment, and shipping. All you need to do is help spread the word via email, buzz-teams, direct mail, live events and more.
• Earn over 50% of the retail selling price

How You Earn Money
Project Playback will donate over 50% of the retail price to your organization for every order in which the purchaser designates you as the recipient. The remainder of money collected is used by Project Playback to pay operating costs, as well as pay the reduced wholesale cost to our member musicians and musical distributors. Our artists are dedicated to the Project Playback cause, and see this as a unique opportunity to expose their music to more fans, and make a positive contribution at the same time.

The Key to Success - Your Direct Campaign
Our growing website allows visitors to preview music, learn more about the various charities we’re involved with, and SELECT which group they would like to benefit from their purchase.

The Program can yield great results when your organization plans a Direct Campain. A Direct Campaign is a cooridated effort to "spread the word" to your supporter base, using email, web links, live events and other tools to make your supporters aware of Project Playback. Let us work with you to design the elements that will make PP a success for you. Possibilites include:

• Project Playback will design a unique "landing page" on our site that features your organziation, perfect to use for linking from emails or your website.
• Provide CDs for sales at live events.
• Plan contests to encourage your teams to help sell the Project. We can track "referral" totals, and can offer specials rewards such as additional music, live performances, and more.
• Free downloads to allow your supporters to preview the music

See our FAQ section for answers to many common questions, or contact us.